About the role
We're starting our Instagram page from a genuinely blank slate — no followers, no posts, no legacy content to work around. Over the next two months we want to turn that into a page Indian options traders actually trust and check daily.
You'll own it. Content pillars, the posting calendar, reels, carousels, stories, captions, comments, DMs — the whole thing. We'll give you the brand, the product knowledge and the budget for tools; you bring the taste and the consistency.
The goal for this stint isn't a vanity follower count. It's trust: a page where a trader who's never heard of us can scroll for two minutes and come away thinking these people know what they're talking about. Get that right and everything downstream gets easier.
What you'll actually do
- Set up and fully groom the IndieFunded Instagram page — bio, highlights, grid aesthetic, link strategy.
- Build a content calendar and actually hold it: a consistent, sustainable posting cadence rather than a burst that dies in week three.
- Produce the content yourself — reels, carousels, static posts, stories and memes aimed at Indian index-options traders.
- Write captions and hooks that stop the scroll without over-promising returns. This is a regulated-adjacent space; we never guarantee profits.
- Run community management: reply to comments and DMs, and route real product questions to the support team.
- Research what's working for trading, fintech and finance-education pages in India — and what's cringe, so we avoid it.
- Coordinate small collaborations with micro-creators and trading pages once the base content is live.
- Track reach, saves, shares, profile visits and follower growth weekly, and adjust what you make based on what the numbers say.
- Extend the best-performing formats to YouTube Shorts and X once the Instagram rhythm is stable.
What we're looking for
- A portfolio — a page you've grown, an account you run, reels you've edited, or a college club handle you managed. Personal projects count fully.
- Hands-on with Instagram Reels, carousels and stories as a creator, not just a viewer.
- Comfortable in Canva, CapCut, or similar. Figma or Premiere/After Effects is a bonus, not a requirement.
- Strong instinct for hooks, pacing and what's trending in Indian finance and trading content.
- Clean written English and Hinglish captions that sound human.
- Self-directed. Nobody will be assigning you daily tasks — you'll bring the calendar and stick to it.
Nice to have (not dealbreakers)
- You've grown an account past a few thousand real followers.
- You understand trading, markets or personal finance well enough to fact-check your own content.
- On-camera comfort — a face on reels performs far better than faceless content in this niche.
- Basic paid-ads experience with Meta Ads Manager.
- Awareness of the compliance lines around financial content in India.
What you'll get out of it
- What it takes to launch a brand-new brand account from zero and make it credible.
- Content strategy in a high-trust, high-skepticism category — the hardest kind to grow.
- Reading analytics properly and turning them into next week's calendar.
- Full creative ownership with direct access to the founding team. Your ideas ship the same week.
Hiring process
- 1Apply with your resume, portfolio link and the short form below.
- 2We review your work — this matters far more to us than your CV.
- 320-minute call to talk through how you'd approach our first 30 days.
- 4A short paid task: pitch three content pillars and one sample reel concept.
- 5Offer and onboarding.